Your face is tanking

abigailnussbaum:

manfeels-park:

And now for today’s lesson in institutionalised misogyny.

Today’s news: Ghostbusters ‘tanks’, ‘stumbles’ with 53% drop in its second week.

Presumably that’s a bad performance compared to other action movies in their second week then?

Let’s check…

• Captain America: Civil War: -59.5%
• Dark Knight: -52%
• Amazing Spider Man: -61%

Oh, and for an example of an actual ‘tanking’:

• Batman vs Superman: –69%

Now, let’s examine all the reporting last week that Ghostbusters was going to struggle because of its first week multiplier against its budget…

Ghostbusters first weekend US figures: $46m
It had a $144m budget, so in its first week it made 32% of that.
Descriptions: ‘Lacklustre’, ‘problematic’, ‘will haunt Sony’

Star Trek Beyond first weekend US figures: $59.6m
It had a $189m budget, so in its first week it made 30% of its budget.
Reporting: ‘Dominates’, ‘wins big’

To be clear: there are articles describing both movies’ openings as ‘solid’. But there’s basically no one calling Beyond worrying or Ghostbusters a big win.

So. ‘Nuff said?

Also worth pointing out: Star Trek Beyond’s opening weekend represents a drop from both Star Trek Into Darkness ($70.1M opening weekend) and the 2009 Star Trek ($75.2M).  Its projected domestic gross currently stands to be something like $20-30M lower than the previous film’s (though it might make up for that in international takings).  That’s not a surprising result given how poorly reviewed Into Darkness was, but it’s certainly a point you’d expect to see made when discussing the film’s supposedly “winning” or “dominating.”